A lasting passion, nurtured by experience and practice.
For more than 25 years, I have placed digital innovation and entrepreneurship at the heart of my journey. Passionate about computing since the 1990s, I supported some of Marrakech’s very first tourism and hospitality establishments in taking their first steps online. Early on, I founded my own digital companies, including Webpick, a web development firm specializing in high-traffic platforms for international media.
In 2015, I co-founded Emerging Business Factory, the first private incubator in the Marrakech-Safi region. It has since become a key hub, supporting nearly 7,000 projects and directly financing over 2,400 of them. Through EBF, I helped structure the local ecosystem, launched landmark programs such as the Digital Transformation Kiosks, and contributed to the post-Covid recovery of the tourism sector. My goal remains the same: to build an ecosystem where ideas become sustainable and impactful businesses.
At the same time, I chose to personally support entrepreneurs as a mentor. My approach is simple: proximity, listening, and action. I help them tackle challenges, clarify strategies, and turn ambitions into reality—both in Morocco and abroad. As a consultant for national institutions and industry clusters (tourism, aerospace, health, food service), I believe in the constant dialogue between startups, traditional sectors, and public policy.
My commitments go beyond entrepreneurship alone. As Vice-President of CGEM Marrakech-Safi and President of the Regional Youth Consultative Body, I advocate for youth inclusion and digital transformation as drivers of territorial development. I am also active in several local associations—from heritage preservation to the revitalization of industrial zones—convinced that private and civic cooperation is a force for progress.
My academic background in philosophy and the history of science shapes this vision. Thinkers such as Kant, Goethe, and Euclid taught me to analyze systems, question assumptions, and build bridges between rigor and creativity. Convinced that digital is a transformative force, I believe in a future where humanism and artificial intelligence move forward together.
Entrepreneur & Investor
A digital visionary with more than 25 years of experience in innovation, digital transformation, and supporting entrepreneurial projects in Morocco and abroad.
EBF — a place, a network, a state of mind. Founded in Marrakech, EBF is an incubator deeply rooted in its territory and open to the world. Since 2015, EBF has supported nearly 7,000 projects and contributed to financing over 2,400 of them. More than just an incubation space, EBF acts as a territorial catalyst, a partner of public institutions, and initiator of structuring programs such as the Digital Transformation Kiosks.
Webpick: 15 years of web development serving media and digital platforms. Specialized in high-traffic websites, Webpick has worked with leading media groups such as Marie France, Doctissimo, Grazia, and Science & Vie Junior. Its expertise also extends to digital transformation projects for companies and institutions, with an approach that is reliable, performance-driven, and straightforward.
AdKibo
Adkibo — the performance agency for Meta and Google.
A specialist in digital strategy and advertising, Adkibo manages awareness, conversion, and retargeting campaigns while building meaningful online communities for brands, institutions, and restaurants. Its method: data-driven, agile, and creative—focused on performance, engagement, and measurable impact. Every action is guided by transparency, precision, and a results-oriented mindset.
The Digital School (EDD) is a hands-on learning space born from the EBF ecosystem. Designed as a bridge between digital professionals and young talent, EDD trains each year in development, design, editing, community management, and more. Not a diploma, but a real and professionalizing experience rooted in practice.
Tamwil.ma — a landmark in Morocco’s financing ecosystem. A national guidance platform, Tamwil.ma helps project holders navigate the Moroccan funding landscape. Neither a counter nor a distributor, but a structured access point to information, schemes, and experts. Its mission: more clarity, autonomy, and credibility for entrepreneurs.
Confédération Nationale du Tourisme (CNT)
Design of a national digital strategy for tourism, including diagnostics, benchmarks, data, and resilience tools for the post-COVID era. Creation of the Travel Web Talks and launch of Travel Tech Morocco to strengthen convergence between tourism and innovation.
Association des Restaurants de la Wilaya de Marrakech-Safi (ARWM) & Fédération Nationale des Restaurants Touristiques (FNRT)
Strategic consulting for the digitalization of the restaurant industry: strengthening online presence, organizing flagship events (Table du Cœur, innovation workshops), and co-creating sector-specific tech solutions. Production of a collaborative white paper on the industry’s digital transformation
Aerospace Moroccan Cluster (AMC) & GIMAS
Building connections between Moroccan startups and strategic industries (aerospace, advanced technologies). Contribution to webinars, startup mentoring, presence at Marrakech Air Show, and showcasing Moroccan projects at CES Las Vegas.
Moroccan Medical & Biomedical Industry Cluster
Targeted support in innovation and startup ecosystem integration. Organization of networking sessions, scouting young companies, and setting up inter-cluster collaborations to foster biomedical innovation.
Consultant
Strategic support for key sectors (tourism, food service, industry, health) through digital innovation, ecosystem building, and networking national and international players.
Regional Youth Consultative Body – Marrakech-Safi
President
Since 2022, I have chaired this consultative body, dedicated to involving youth in shaping regional public policies. We have contributed to major initiatives, including the proposal of a 100 million MAD regional fund for youth entrepreneurship, particularly around water challenges.
CGEM – Tech Morocco Ecosystem Committee
Member
Participation in national-level discussions on startup positioning, attracting digital talent, and investment levers for a competitive tech ecosystem.
CGEM Marrakech-Safi
Regional Vice-President (2025–2028)
Representing the private sector before public authorities and contributing to regional economic dynamics: digital transformation, industry structuring, and SME support.
Turath – Association for Tangible and Intangible Heritage
Honorary Member & President of the DigiTurath Commission
Development of innovative digital formats to democratize access to heritage and strengthen the association’s governance.
AESG –Association of Sidi Ghanem Enterprises
Founding Member & Vice-President
Co-initiator of the Sidi Ghanem rehabilitation project within the Millennium Challenge framework, and active contributor to the economic and urban development of Marrakech’s industrial district.
Foundation of the Museum of the Western High Atlas
Vice-President & Head of the “Digital” Commission
Contribution to governance and digital strategy for an ambitious cultural project: a museum rooted in its territory and open to the future.
Regional Tourism Council of Marrakech-Safi (CRT)
Deputy Secretary General
Promoting synergies between tourism, innovation, and digital—especially through platforms such as Visit Marrakech and Visit Marrakech Région—to boost territorial appeal and support local initiatives.
Institutional & Nonprofit Engagement
An engaged actor in public and civic life, I bring my experience to youth empowerment, innovation, and territorial development through various mandates and responsibilities.
Blogger
aboudia.me/notes
A personal space where I share reflections, analyses, and strategic notes on digital, innovation, and the creative industries.
Strategic & Digital Diagnosis — CNT
A reference study conducted for the National Tourism Confederation. A full diagnostic of practices, barriers to digitalization, and a structured roadmap with operational recommendations to strengthen the competitiveness of Morocco’s tourism sector.
Insights on Creative Industries in Morocco
Co-written with Soufiane Mezzourh, this study provides an overview of Morocco’s creative sectors and proposes structuring levers (financing, training, territorial synergies). Its aim: highlight creative industries as drivers of economy, identity, and innovation.
Emerging Business Insights (EBI)
A living, collaborative review born within EBF. It explores the UN’s Sustainable Development Goals and Morocco’s New Development Model. A space where researchers, practitioners, and entrepreneurs co-create useful, desirable thinking for tomorrow.
White Papers
Strategic publications co-authored for the CNT and FNRT. They provide concrete guidelines to integrate digital innovations and new practices into Morocco’s tourism and restaurant sectors.
Author & Publications
Writing extends action. Through my blog, white papers, and collaborative work, I use writing to connect ideas, people, and territories with their possibilities. My texts explore the fertile tensions between entrepreneurship, digital, culture, and territorial engagement—with the ambition to produce actionable knowledge, useful for both decision-makers and dreamers.