Trust. Both intangible and palpable, it dances between gestures, inhabits silences, and seeps into glances. It does not declare itself; it is felt, built, sometimes lost. But when it blossoms, it can transform the ephemeral into legend. This is how WashMinute, a small seed carried by opposing winds, rooted itself in the fertile ground of Emerging Business Factory. Eighteen months later, the story is radiant—not of isolated success, but of a collective epic nourished by reciprocal trust.
It all began with an idea. A revolutionary car wash: eco-friendly, lightning-fast, and efficient. A promise of modernity in a world where every drop of water counts, where every minute matters. But an idea alone is nothing more than a shooting star. Trust—that of the founders, Ishak Afrit and Jean-Baptiste Kouatche, in our shared home—gave the star its sky. In this exchange of space, knowledge, and networks, a unique alchemy was born.
Today, WashMinute thrives with contagious vitality. Their first funding round, $600,000 led by Witamax Funds, resonates as a starting gun toward even bolder growth. Already, they traverse the roads of Marrakech, Casablanca, Rabat, and Agadir, carrying with them a promise: expanded services, from light maintenance to doorstep washes, tailored to modern life. Along the way, their team grows—from two founders to forty hearts and minds devoted to a common dream.
But if WashMinute shines, it is also thanks to this vibrant ecosystem that believes in the value of every project even before it takes flight. We think of Near East Foundation, TAMWILCOM, and the mentors and partners who, through their support, provide the necessary breath for entrepreneurs. This trust, sometimes fragile, often invisible but always present, becomes the true cement of collective successes. Emerging Business Factory, in this dance of intertwined energies, finds profound joy in seeing WashMinute soar, showing other project leaders that it is possible to chart a path where resilience and ambition unite. We have no intention of claiming credit for WashMinute’s remarkable achievements; instead, we share this story to inspire the startups we incubate and those we will have the great joy of meeting in the future. We are unwavering in our commitment to continue inspiring this trust, which, while it illuminates dreams, is nothing without the hard work of founders and teams, as well as the dedication of incubators and accelerators who shape a momentum we would like to call the Economy of Trust.
And so, WashMinute, a small idea grown large, reminds us that the economy is nothing more than a sum of human stories, carried by an indefinable force. Trust, when it takes root, can transform a vision into a reality that exceeds dreams. In the end, it is what connects beginnings to infinity.
